Montreal Social Media » Montreal SEO http://montrealsocialmedia.com/blog Sun, 24 Apr 2011 06:12:42 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Conférence SEO Camp Montréal avril 2011 http://montrealsocialmedia.com/blog/2011/04/24/conference-seo-camp-montreal/ http://montrealsocialmedia.com/blog/2011/04/24/conference-seo-camp-montreal/#comments Sun, 24 Apr 2011 06:12:42 +0000 Administrator http://montrealsocialmedia.com/blog/?p=335 seo camp After being involved in the local SEO community for the past couple of years, I can say that I’ve lately really enjoyed seeing some Montreal folks organizing the first SEO camp in the city. In fact, I’ve been waiting to see what company would take the lead and set up such an event… and at the end of the day it took our local chapter of the World Wide Web Consortium (W3Quebec) and few sponsors to work together and successfully present an entire day of SEO related presentations.

Even if the event looked very interesting I wasn’t able to make it (mostly since I was under parental leave for the last 3 weeks I was staying at home with my girlfriend, my 2 years old and our newborn). So a big thank you to Christian Aubry (aka Ami Calmant) who had published online the conferences given at the latest Montreal SEO Camp held by W3Québec on April 11th, 2011.

From what I’ve seen so far on his YouTube channel, all conferences where given in French expect for the following: Google Analytics : the search for meaning by Augustin-Vazquez-Levi. Please have a look at Oggy’s presentation since he’s definitely of of our best SEOs in Montreal + he has a lot to share about analytics and SEO. Finally, you can also find some good daily recaps of the day here: in French from Ramenos & Kryzalid and in English from Adeo Internet Marketing.

Google Analytics : the search for meaning by Augustin-Vazquez-Levi

]]> http://montrealsocialmedia.com/blog/2011/04/24/conference-seo-camp-montreal/feed/ 0 What has changed with SEO Montreal http://montrealsocialmedia.com/blog/2010/09/03/what-has-changed-with-seo-montreal/ http://montrealsocialmedia.com/blog/2010/09/03/what-has-changed-with-seo-montreal/#comments Fri, 03 Sep 2010 02:54:22 +0000 Administrator http://montrealsocialmedia.com/blog/?p=254 I’ve been watching the rankings for Montreal SEO and SEO Montreal probably for the past couple of years. Something interesting that I’ve just noticed today (June 2010) is the news result between the 3rd and the 4th organic spot. The company promoted through that press release had published press releases 4 times in the past month.

While in 2007 all the SERPs were mainly owned by organic results,  in 2008 we’ve started seeing Google maps results showing up.  Today, it’s very interesting to see how only releasing a couple of press releases  promoted through a mass media distribution site (included in Google News) can easily push your rankings up.

Montreal SEO

I wonder how long that tactic will work.

Update (Sept 11th 2010): While their press release result had vanished from the SERPs, the SEO company in question still ranks pretty well for Montreal SEO related terms.

]]> http://montrealsocialmedia.com/blog/2010/09/03/what-has-changed-with-seo-montreal/feed/ 1 A guide to hire an SEO consultant or SEO company in Montreal http://montrealsocialmedia.com/blog/2008/08/15/a-guide-to-hire-an-seo-consultant-or-seo-company-in-montreal/ http://montrealsocialmedia.com/blog/2008/08/15/a-guide-to-hire-an-seo-consultant-or-seo-company-in-montreal/#comments Fri, 15 Aug 2008 19:45:45 +0000 nicolask7 http://montrealsocialmedia.com/blog/2008/08/15/a-guide-to-hire-an-seo-consultant-or-seo-company-in-montreal/ Lot of people seems to struggle when it’s time to hire an SEO. In fact, since the profession is not as well organised (in comparison of others) and because the process involves very technical issues, it becomes quite difficult to know exactly where to start in the process of hiring someone responsible of search engine optimization.

Why do you need an SEO?
Based on all the SEO requests that I’m receiving (way more than you would probably imagine) , I can say that while everyone wants to be on the top results of Google, only few have a very specific goal on mind when calling for SEO services. I would say that the identification of your needs would probably be the first logical thing to identify before calling anybody. Please remember that SEO should always be seen as part of a global marketing strategy. So what are you looking for exactly: more traffic? increase online sales? lead generation? getting people subscribe to your newsletter? There are many goals that we can achieve (sometimes more than one) but we still need to know how to measure your future success.

Do I need a consultant or a company?
What type of customer are you? Do you already have a marketing department? Who’s responsible of managing your website? Do you have a budget allowed to SEO? According to your previous answers you can select either a consultant or a company. Besides of the princing, the main differences are that a consultant will focus on SEO issues while companies will sometimes be able to provide a full range of services supporting the SEO effort.

Where do I start my selection of SEO prospects?
seo-montreal-scour-search03.jpg
I would definitely start based on referrals and then go online. Few months ago I wrote a piece about Who cares about SEO Montreal, the article was an attemp to determine who was targeting that specific term on Google. A little bit later I’ve published another post on the same topic to update the exercise (in french that time). By taking a look at my results, I’ve quickly found out that the front page for SEO Montreal is still owned by the same people. Because I’ve used the 1st page of Google in the previous exercises, I’ll go with Scour.com this time because I like the fact that it merges the results from Google, Yahoo and MSN Live. So here’s the top 10 as of today:

  1. Montreal SEO Company | NVI – www.nvisolutions.com
  2. Agence de Référencement Montréal SEO Specialist http://cityseo.blogspot.com
  3. Montreal Search Engine Optimization Company www.uniseo.com
  4. SEO Search Engine Optimization Company SEO Expert www.searchengineoptimizationcompany.ca/
  5. Search Engine Watch Forums : profile SEO Montreal http://montrealseo.ca
  6. montrealseo.ca http://montrealseo.ca/
  7. Gabriel Goldenberg – LinkedIn http://www.linkedin.com/in/seomontreal
  8. Search Engine Optimization Montreal www.montrealseo.com
  9. SEO Internet Marketing Company in Montreal | NVI – www.nvisolutions.com
  10. seo montreal www.adviso.ca

Which questions to ask before hiring?
Many great posts has been made on what you should look for before hiring an internet marketing strategist. Please read Questions to Ask an SEO Before Hiring Them and this one from Entrepreneur.com on Hiring an SEO Consultant.

SEO Vendor Considerations (from SES San Jose Pannel How to Choose a Search Vendor)

1) Strong keyword research strategy. How will they determine KW’s you will show up for?
2) Strong copywriting and link building.
3) Optimization plan for organic pages.
4) Measure organic conversion and ROI.
5) Proven results. Ask about failure, success, and referrals.

Where to get further information concerning SEO in Montreal?
list of SEO people in Montreal: (please help me complete the list)
Adviso (blog)
Ressac Média (blog)
K3 Média (blog)
NVI (blog)
Skooiz (blog)
Gabriel Goldenberg (blog)
Uniseo
SEO Expert
Strategic Marketing Montreal (blog)
Onéroque (blog)
Eric Bailllargeon (blog)

]]> http://montrealsocialmedia.com/blog/2008/08/15/a-guide-to-hire-an-seo-consultant-or-seo-company-in-montreal/feed/ 8 Mise à jour sur SEO Montreal http://montrealsocialmedia.com/blog/2008/02/16/mise-a-jour-sur-seo-montreal/ http://montrealsocialmedia.com/blog/2008/02/16/mise-a-jour-sur-seo-montreal/#comments Sat, 16 Feb 2008 03:04:51 +0000 nicolask7 http://montrealsocialmedia.com/blog/?p=71 En décembre passé, j’écrivais un article intitulé Who cares about SEO Montreal. À l’époque, je concluais que le terme n’était pas encore très concurrentiel et que les conversions n’étaient pas si bonnes que ça. Pour faire exprès, dans les mois qui suivirent, nous commencions à obtenir quelques prospects intéressants dirigés par ce terme. Voici une mise à jour de l’exercice car depuis la dernière fois, il y eu quelques changements intéressants.

seo-montreal-feb.gif

En date du 15 février 2008, voici le top 10 des gens qui se classent sur le terme SEO Montreal sur google.ca :

  1. SEO ROI - montrealseo.ca (+)
  2. Montreal Media – www.montrealmedia.com (+)
  3. NVI – www.nvisolutions.com (=)
  4. Internet Marketing Inc – www.searchengineoptimizationcompany.ca (-)
  5. Or Rouge – www.or-rouge.com (+)
  6. Groupe Media Synaxiom – www.synaxiom.com (+)
  7. Solutions Media 4 – www.4media.ca (+)
  8. Vortex Solutions – www.vortexsolution.com (+)
  9. Vortex Solutions – www.vortexsolution.com (+)
  10. On̩roque Int̩ractif Рwww.orenoque.com (+)
  11. Modulis – www.modulis.ca (+)

Conclusions:

  • Premier important constat, le résultat local sur la carte prend vraiment de la place, dommage qu’il nous dirige vers un blog qui n’est plus mis a jour… Notez que dans le cas de requêtes différentes, la place prise par les résultats locaux accaparent encore plus d’espace (voir les résultats pour montreal internet marketing sur l’image qui suit)

internet-marketing.jpg

  • Autres constats: 9 joueurs ont amélioré leur classement par rapport a en decembre dernier.
  • 3 compagnies (Onéroque, NVI et 4media) se classent aussi pour le terme en français, soit référencement Montréal
  • Seuls Internet Marketing Inc et Onéroque se classent dans les résultats locaux (voir carte ci-haut) en plus d’être du top 10 pour SEO Montreal.
  • A noter: l’absence d’agences marketing connue, firmes et autres boîtes traditionnelles de communications.

En somme, loin d’être une analyse exhaustive (pas de comparaison de linkdomain, de backlink, de on-site strategies et autres), mon but était de prendre quelques minutes afin de voir l’intérêt et les firmes ayant les habiletés pour se classer sur ces termes liés a l’indexation web. Ce processus a aussi toujours cela d’insidieux qu’il ne focus que sur le classement plutôt que les conversions et ultimement les ventes faites. De fait, SEO montreal n’est qu’un keyword choisi au hasard, mais devant un client ça parrait toujours mieux quand tu te classe en premier (surout si c’est ça que tu veux lui vendre).

]]> http://montrealsocialmedia.com/blog/2008/02/16/mise-a-jour-sur-seo-montreal/feed/ 7 Who cares about seo montreal http://montrealsocialmedia.com/blog/2007/12/03/who-cares-about-seo-montreal/ http://montrealsocialmedia.com/blog/2007/12/03/who-cares-about-seo-montreal/#comments Mon, 03 Dec 2007 20:00:54 +0000 nicolask7 http://montrealsocialmedia.com/blog/?p=37 seo-montreal-dec-07.jpg
As of december 3rd 2007 : who ranks for seo montreal on Google.ca ?

  1. Internet Marketing Inc – www.searchengineoptimizationcompany.ca
  2. NVI – www.nvisolutions.com
  3. NVI – www.nvisolutions.com
  4. Montreal Media – www.montrealmedia.com
  5. no company name – www.seomontreal.ca
  6. Strategic Marketing Montreal – www.strategicmarketingmontreal.ca
  7. Redstonex – www.redstonex.com
  8. DNCOM Marketing – www.dncom-marketing.com
  9. MediaMarcom – www.mediamarcom.com
  10. Groupe Media Synaxiom – www.synaxiom.com

 

I was having this discussion with Gabriel Goldenberg last week at Yulbiz and we were talking about the value of the seo montreal term. While Gabriel is ranking first and 3rd on Google.com for seo montreal, he doesn’t appear on the rankings on google.ca. But the main question was more: Is there any real value to rank on seo montreal ? As for my experience , we aren’t receiving quality traffic through this specific term, probably because of the fact that people are not yet aware of seo services, so they are not searching for it. Gab then added that within a year or few, the term should gain value, that does make sense.

I decided today to do a little check up on people who care about ranking on seo montreal. It’s fun to see that the person in the spot #5 has the same phone number as the #1 company. Note also that the montreal seo search gives you almost the same results that you have for seo montreal. There is also this Strategic Marketing Montreal company (based in BC ???) in the spot #6. Anyway, I will try to redo the exercice in few months to see if there is any chages.

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