The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile phone usage. However, these young adults are not solidly opposed to brands themselves, and are willing to spread the word about the ones they like. That is one of the findings Synovate made in June and July of 2008
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As seen today on their website, Bell is taking the Beijing Olympic Games kick-off as an opportunity to launch its new national brand. It didn't take very long before a lot of people reacted to Bell's move: there are already many very interesting comments in the feedback section of this Globe and
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