http://montrealsocialmedia.com/blog/2008/01/25/how-is-internet-marketing-mix/ Sat, 23 Apr 2011 14:37:06 -0700 hourly 1 http://wordpress.org/?v=3.1.1 http://montrealsocialmedia.com/blog/2008/01/25/how-is-internet-marketing-mix/comment-page-1/#comment-297 Steven Thu, 31 Jan 2008 16:02:18 +0000 http://montrealsocialmedia.com/blog/?p=57#comment-297 Fellow Montrealer here saying thank you for providing these statistics! Fellow Montrealer here saying thank you for providing these statistics!

]]> http://montrealsocialmedia.com/blog/2008/01/25/how-is-internet-marketing-mix/comment-page-1/#comment-296 CT Moore Sun, 27 Jan 2008 20:57:18 +0000 http://montrealsocialmedia.com/blog/?p=57#comment-296 A few things come to mind: 1) I think that more companies are more familiar and are, therefore, embracing email marketing over SEM/PPC 2) if a selection of companies all employed both SEM/PPC and email marketing, SEM/PPC would probably convert better across the board 3) email marketing is probably most effective for final-sale-consumer-goods (FSCG) thatn for any other kinds of business, but SEM/PPC can also convert really well for FSCGs. A few things come to mind:
1) I think that more companies are more familiar and are, therefore, embracing email marketing over SEM/PPC
2) if a selection of companies all employed both SEM/PPC and email marketing, SEM/PPC would probably convert better across the board
3) email marketing is probably most effective for final-sale-consumer-goods (FSCG) thatn for any other kinds of business, but SEM/PPC can also convert really well for FSCGs.

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